Annual report 2015
DNA's key financial figures developed favourably in 2015. Net sales remained steady year-on-year, EBITDA increased by 12.6 per cent to EUR 227.7 million and operating profit increased by 185.5 per cent to EUR 73.1 million.
"2015 was a very successful year for DNA despite intense competition and the fragile economic situation in Finland. Our profitability in particular improved, and we reported the largest operating profit in the history of DNA. While our net sales remained steady year-on-year, we can be satisfied with the growth of our service net sales and customer base."
DNA's customer satisfaction and customer loyalty improved, the Great Place to Work results signalled that personnel satisfaction is at an all-time high and profitability improved significantly.
DNA updated its CR strategy and objectives. The customer is now even more at the core of DNA’s corporate responsibility.
The significant expansion of data traffic in mobile communications networks has boosted the industry net sales the most. Strong growth of mobile data traffic is set to continue for several years as a result of increase in mobile data usage per user.
DNA significantly renewed its brand in 2015. The new DNA brand better supports DNA’s position as a versatile service provider for consumers and businesses.