Market change

The operating environment in the telecommunications market is changing rapidly, requiring agility, new business innovations and continuous investments in network speeds and coverage.

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Growth

DNA’s objective is to continue its systematic and steady growth in both the consumer and corporate market. DNA aims to maintain its strong foothold on the mobile broadband market and cement its position as a leading player on the TV market.

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Partnerships

DNA builds new types of modern telecommunications services with selected innovation partners. Bold partnerships with start-ups and well-established brands is one of DNA’s success drivers that provides innovative and convenient services to consumers.

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Network

As a telecom operator, DNA plays an important role in the society by providing important communication connections and maintaining critical infrastructure. The 800 MHz auction was completed on 30 October 2013. The utilisation of the 800 MHz frequency band provides DNA with the opportunity of developing the speed and coverage of their LTE-based 4G networks particularly in sparsely populated areas.

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New way of working

Renewal of the working environment at DNA continued in several locations in 2013. It establishes a more flexible and independent way of working: using the mobile workspaces, the personnel decides independently where they work without discussing this with their supervisor. The Genuine method of working was very well received among the personnel.

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Information society

As a communications operator, DNA plays an important role in the society by providing important communication connections and maintaining infrastructure that is critical to the operation of the society. As a responsible operator, DNA takes into account changing service needs in the society, and for example DNA has been a frontrunner in the development of the smart M2M (Machine to Machine) technology solutions.

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